Yesterday was insane.

We ran a live webinar where I shared - for the first time publicly - the exact methodology we use to run outbound lead generation for our clients from A to Z.

Not a list of prompts. The actual system.

I showed:

  • Why the old outbound playbook is dead (and what replaced it)

  • How we build relevancy-first campaigns using buyer signals

  • How we run 40–50 hypothesis campaigns in parallel and only scale what works

  • Why 85–90% of the entire process is now done by Claude Code and AI agents

And then I went live inside Claude Code and showed you exactly how we write campaigns, stress-test copy, do data research in Clay, and set up everything in our sending tool - without logging into a single interface manually.

Here's everything we promised to send you:

Webinar Recording 📹

Materials 📚

📁 GitHub repo - our full Claude Code skills library for cold outbound
Access the repo →

📔 The Deck from the Webinar
Access the deck →

🕵 Top 15 Buyer Signals we use in Outbound
Access it →

🛠 The tools we use (with bonuses where we have them)

These are the actual tools running inside our system. Some links are affiliate — if you sign up through them, you get a bonus and it helps us keep building this content.

Data Research & Enrichment

  • Clay — our main data enrichment layer. 75+ sources, waterfall enrichment, AI research in one workflow. +2,000 free credits with this link.

  • Bitscale — LLM enrichment at scale. Cheaper than Clay for high-volume signal research. +2,000 free credits with this link.

  • Apollo — TAM building and initial list sourcing. Where we start before enrichment.

  • GetProspect — email finder and LinkedIn enrichment. +2,000 free findings with this link.

Buyer Signal Detection

  • Trigify — LinkedIn signal tracking in real time. New decision makers, hiring changes, SDR removal. The best tool for this specific job.

  • Crunchbase — funding rounds and company milestones. Our primary source for the "recently raised" signal.

  • BuiltWith — tech stack detection. Critical for tool-based targeting.

Email Sending & Deliverability

  • Instantly — high-volume cold email with inbox rotation. What many of our clients use for the sending layer.

  • ZeroBounce — email validation before every send. Protects deliverability and sender reputation.

LinkedIn Outreach

  • Heyreach — multi-account LinkedIn automation. How we run LinkedIn hypothesis campaigns in parallel.

  • Expandi — cloud-based LinkedIn automation with advanced targeting and smart sequences.

The Claude Code environment

  • Claude Code — the core of the entire system. CLI that connects to your tools via MCPs and executes work, not just suggests.

  • Cursor — the IDE we run Claude Code inside (as you saw in the demo).

  • WhisperFlow — voice-to-text for Claude Code. One click, speak your instructions, no typing.

🎁 Done-for-You Outbound Reinvented

During the last 6 months in stealth, we ran the full outbound system for a small group of clients. 2,000+ MQLs in 4.5 months. Now we're opening it up.

We handle everything: strategy, ICP, data research, deliverability infrastructure, copywriting, hypothesis testing, campaign management — from A to Z. You stay focused on closing.

We're limited to 5 spots for May (2 are already taken).

If you want to talk: Book a call →

If you want to understand what's included first: See the full breakdown →

Any questions? Reply to this email or find me on LinkedIn →.

— Ilya

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